This seminar was my favorite session from Thursday. They completely set the atmosphere for a great time. We were met by serious nurses at the door who handed out excitement trackers for your wrist that would light up and change colors depending on your reaction to what you saw on the screen. All of the nurses stayed in character the entire time and set the stage for excitement as the audience anticipated what would be next. The seminar showed a series of creative work that ranged from commercials to seemingly pure nonsense. A tracker of the audience's emotions was projected on each side of the screen. A few commercials really stuck out to me. One was an entire set made of yarn. There was a sick yarn woman who was dying who had a loved one at her bedside. She was slowly unraveling while her loved one attmepted to put her back together. This didn't work, so the sick woman told her loved one to let it be. The visual showed her slowly unravel until only a single strand was left and then this last strand was taken as well. Just as the woman was unraveling, a baby was being raveled to life in another scene. Some of the clips were sad, some were really touching and some were simply weird. I definitely have to say that the entire seminar was engaging, entertaining and enjoyable.
IAB: Small size, big impact - when beautiful creative meets mobile screens
This seminar emphasized what makes a difference in mobile media. The use of vivid colors and ditching banner ads was emphasized. The speaker, Christine Cook, said that they take advantage of the entire ad and use a full page for it instead of disturbing the media the user actually wants to see with a banner ad. Her advice for students was to stay on top of media trends and to follow big brands on Flipboard.
Pulse Films: Fashion Content Remixed
The speakers who were suppose to lead this were not present, which I feel changed the dynamics of the forum entirely. The question the speakers posed was "Is fashion content just like any other branded content?". These speakers find the storyline so important that they think story first and branding second. This forum really supported experimentation and trying new things to represent your brand. I'm not sure that they are on to something so great with their story first, brand second idea though. The video they showed did not direct me to their brand at all. Right now I can remember the entire plot, but not the name of their fashion brand. This doesn't seem like the best marketing strategy to me. I do think that being creative and attempting new strategies to sell can be good for branding, but the results should be quantified.
BBDO: Nice is the new black
This was a really interesting seminar as BBDO showcased some of their best work. They discussed how to balance not being sappy while also tugging at the hearts of the public. I really like this quote from the seminar, "Decent people are desperate to hang onto something decent". They showed the commercial of the Olympian moms helping their children train in a sport as they are young and still be there for them as Olympians. This commercial was a big tear jerker throughout the entire festival. The seminar discussed how sometimes having less going on in a commercial helps get your point across better.
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