Proctor&Gamble develop a diverse set of advertisements. From heart warming ads that make you reflect on life, as shown in the, 'Why are women always apologizing?' advertisement, to the funny Old Spice commercial with muscle drumming. The speaker said that he prefers to think of advertisements as a creative pallet as opposed to a campaign. Based on the creative work shown during this seminar, I believe him, all of the ads were really well done. The speaker went through a short history of media and advertising. He ended on the idea that "constant change is our new reality." He said that we will never be able to reach everyone on one platform again, which rings so strong and so true. The speaker provided three tips for creating great media. 1) Start with something true 2) Consider why anyone would care 3) Make your brand matter. I would like to say that some of the commercials they presented at the festival are much better than the Procter&Gamble commercials I see at home. For example, their Covergirl commercial about what girls can do was inspiring and eye catching. I am really happy with the Procter&Gamble presentation.
Mirriad: From BPM to CPM
This forum discussed how music videos are the perfect way to reach a large audience with riveting media. I really like the saying from this forum, "You have to fish where the fish are". I can understand this concept, because I think that celebs and artists can be really influential to a younger demographic, and could help increase sales if the celeb is seen using a product in a music video. With this in mind, one would need to consider the demographic they are attempting to reach, because not all people of all ages are watching music videos or care what type of speakers Miley Cyrus uses on television.
McDonalds: What really is the antidote to client promiscuity?
I would have liked to take the speakers in this forum a bit more seriously, but I really felt that they were overly proud of the food served at McDonalds. While I was quite attentive to their free McCafe stand almost every day of the festival, I really don't think their food is of such great quality to be so highly esteemed by its constituents. But honestly, this was an advertising conference, not a health conscious one, so I will say that I think it is amazing to have a team that really believes in the product because that is the only way to really sell a product well. Despite all the negative rumors about McDonalds due to movies such as Super Size Me, they have managed to maintain a state of excellence that allows them to win honors such as Creative Marketer of the Year at The Cannes Lions Advertising Festival, so kudos to McDonalds.
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