The merge of specialties within Advertising

Today's most profound seminar for me was the Hakuhodo: Agency Model 2024. It thoroughly conceptualized what the advertising industry will look like in the coming ten years. The speakers provided  examples of companies that merged two seperate fields of study into a synergized niche business or product. For example, one of the speakers talked about a book store that also sells beer. The beer actually helps the store sell more books. Other examples included an artistic doctor and a copywriting architect. The concept of merging two seperate fields of study really inspires me because of the duality of my own personal business interests. As an advertising major in pursuit of a career in fashion branding, this seminar helped me feel more confident about my career path due to it's apparent relevance for the future of advertising.

The Hakuhodo seminar also helped shed more light on similar themes found in other seminars I attended today. For example the seminar, Holler: Planning to Stand Up, illustrated the connection between comedy and advertising planning.

Overall, the versatility of career options within advertising are endless.

Seminar critiques: 

Golin: Relevance and The Hoff - Seeing David Hasselhoff in person was pretty awesome. The overall concept of the seminar was supported by his presence, though I also found him a bit distracting simply due to his celebrity status. Golin's concept behind the characteristics of remaining relevant were a new concept for me, very intriguing. 

Latinworks: Learn from the worst - This forum was engaging, and did give some useful tips on how to avoid big mistakes in the business. Some cool, funny stories were shared.

Ariadne's Thread - I enjoyed the history shared about humanity's thoughts towards creativity and the evolution of the meaning and significance of creativity over time. 

Stop Creating Crap Creatives - Speaker promoted his book a lot in the beginning and later skipped a line of slides. Not my favorite session. 

Deutsch: Culture Curation - Very intense thoughts about advertising and getting ahead of the competition. Almost scary at times.